This was one of my favourite projects to date, an end-to-end rebrand for a Byron Bay-based gin brand that allowed me to immerse myself in every stage of the design process. From early research and ideation to hands-on design, presentations, and final production, I was involved in shaping the brand’s new identity from the ground up.

The goal was to capture the essence of Byron Bay, its fun, energetic, retro charm, and bring that spirit to life across every brand touchpoint. The new identity needed to work holistically across digital assets, physical packaging, recipe cards, merchandise, and beyond.

Approaching the project with a physical-first mindset helped me push creative boundaries and ensure the final design was not only visually striking but also highly functional in both digital and tangible formats. Working on this rebrand sparked a deeper passion for lifestyle and product branding, particularly projects where storytelling, strategy, and tactile design intersect. It’s a space I’d love to continue working in.