I’ve been freelancing since 2017, and over time, my design focus has evolved, especially toward branding. With that shift, I felt it was time to refresh my own brand to better reflect both the work I do and the personality behind it.

I created a new logo and a suite of branded collateral for LC Design, my personal studio. My aim was to strike a balance: clean, minimalist design with just enough playfulness to feel approachable and uniquely “me.” I wanted my identity to feel polished but not overly serious, something that reflects my professional experience, while still showing a bit of personality and fun.

This refresh has helped me clearly communicate my niche in branding and allowed me to feel more aligned and confident when presenting my work.